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Conduct a "4C analysis" and reinforce it from the user's perspective
4C analysis refers to a marketing model that takes the user's perspective into consideration, as described below.
Consumer wants and needs : Customer wants and needs → Product corresponds to them
Cost to satisfy : A price that satisfies customers → corresponds to Price
Convenience to buy : Convenience for customers →Corresponds to place
Communication : Communication with customers → Promotion
When conducting a 4C analysis of a product or service turkey telegram phone number list you are about to sell from the user's perspective, checking the following will complement the 4P analysis.
What value can it provide to users?
Is the price fair for your target users?
Can the product be sold in a way that makes it easy for users to pick it up?
Does the promotion reach users and generate communication?
4P analysis is a method of analysis that delves into the nature of products and services from the company's perspective. It lacks the perspective of how the product or service is viewed by the user.
That's where 4C analysis comes in, as it compensates for the weaknesses of 4P analysis and helps understand the true nature of products and services from the perspectives of both the company and the user.
Reference: Digital Marketing model: Lauterborn's 4 Cs (Smart Insights)
4P analysis provides a foothold for "knowing yourself"
Understanding what your company's products and services are, or in other words, "knowing yourself," seems easy but is actually surprisingly difficult.
Even if you try to vaguely analyze your own products and services, it can be difficult to look at them objectively. The 4P analysis is a method of analysis that shows you how to analyze yourself and gives you the steps to do so.