Campaign Optimization but it was necessary

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But the experiment showed that audiences respond better to content that is closer to life.

MOAB Agency Case: How to Bring 2,000 hong kong telegram number database Conversions Per Month Using the New VK Ads Account and Click.ru Ecosystem

There were more applications (178), to continue to increase their number and reduce the price.

MOAB analyzed the audience's pain points and narrowed the geotargeting - they targeted Moscow and the region and removed impressions in the regions.

MOAB Agency Case: How to Bring 2,000 Conversions Per Month Using the New VK Ads Account and Click.ru Ecosystem

Before switching to the VK Advertising account, the key indicators were as follows:

first CPF for 90 ₽,
first 576 entries,
22 messages.
Thanks to the most successful creatives and scaling of the campaign, we were able to reduce the cost of entry to 60 ₽.

Stage 4. Transition to VK Ads
Lead Ads were removed from the old VKontakte account on March 1, 2023. But MOAB began testing campaigns in VK Advertising in advance. The most effective among them were campaigns with Lead Ads.

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Among the key settings, the following can be highlighted: