The question is: you always need to be ready to upgrade your advertising

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Structure Ten: "Disadvantages are Advantages" For an SMM specialist, a USP built on disadvantages presented as advantages is not a very difficult task. Just don’t lie to your target audience: people will not forgive you. Here are more acceptable examples: — We do not guarantee 100% loan approval, but we will do everything to ensure that you receive it! — Our second-hand goods are sold out too quickly. — Guaranteed the most affordable prices. "USP for the current topic" It's not just and not so much about the coronavirus, which has had a huge impact on online business.


be able to adapt to circumstances beyond our control and thereby ensure sales botim database growth. Read also Enterprise profit: types, formulas, planning Read more Experts have already highly appreciated the topical specific examples of USP. Let's consider the types: Pyaterochka has suggested that pensioner customers visit the store more safely at a designated time. Customers are regularly informed about this. Perekrestok and Karusel have also set special times for the elderly.


In order not to lose customers and income, travel agencies have made it clear to consumers that they understand their financial difficulties during the pandemic. This has resulted in a "support effect." They are asked to pay for purchases later. Household appliance stores, medical and educational centers have acted in a similar way. Such a seller inspires confidence. The advent of contactless delivery has been a great help to customers. The overwhelming majority of firms and companies – from OZON, Dodo Pizza, Rendez-Vous to Perekrestok and Vprok – have dressed couriers in masks and gloves for cargo delivery.