Use the advanced ad format

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If you are launching on Search, add all quick links, contact information, phone number, working hours - this makes the ad visually larger and helps the company stand out from the competition.

Tips for promoting a construction ghana telegram number database business in Yandex Direct, VK Advertising and Avito

When preparing an ad, fill in all quick links and other blank lines. This way, you can tell not only about the product, but also about promotions, company achievements, etc. The user will feel more trust if he receives answers to some questions at the ad display stage.

4. Target ads based on user interests and habits
By targeting by interests and habits, the advertiser will be able to show ads only to the audience for whom it is currently relevant. For example, these people recently looked for a new home, building materials, or visited competitors' websites. None of the targetings added in this way excludes another, so ads can be shown to several audiences at once.

Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito

5. Launch a mobile campaign
According to SimilarWeb, by April 2024, 65.89% of the internet audience will search for information using mobile devices. This means that companies must optimize their advertising for these platforms.

However, it is impossible to adjust the campaign by device types immediately after launching. The setting becomes available only after the ad has been running for some time and the system has collected enough data about the audience. When you receive the data and see that the site is visited by a lot of users who use smartphones for this, you can raise the rate for these devices.

Tips for promoting a construction business in Yandex Direct, VK Advertising and Avito