Looking for masks: The craze for masks caused by the global mask shortage has also driven the demand for surrounding related products, such as mask covers, alcohol and other business opportunities.
Stocking up on food and goods: The rush to stock up on various daily necessities in supermarkets has also caused consumers who cannot get the goods to turn to online channels with more stocks.
Working from home: As more and more companies implement working from home, it also brings new selling points for brands. For example, brands can create topics and communicate that to create a home working environment, you need to buy good desks, chairs and other equipment, and remote Software services such as video conferencing have also become popular due to the Work From Home trend.
New life under epidemic prevention
After the changes caused by the epidemic, consumer habits have also been changed. Wearing masks, washing hands frequently and maintaining social distance have become an indispensable part of our lives now. These habits have also shaped our new life under epidemic prevention:
We began to check epidemic news more frequently , and the click-through argentina mobile phone number list rate and reading rate of epidemic-related content continued to increase.
We have fewer gatherings and go out on the streets . Our lives have become home and work, and two points and one line. The number of people on the MRT or in downtown areas has been significantly reduced compared to the past.
We spend more time looking down , and when physical activities or original plans are cancelled, we spend more time and attention on our phones, or even use our phones to relax while working from home.
We focus more on home activities . We will always get bored if we stay at home for a long time. As the time at home becomes longer, we also start to find interesting home activities to pass the time.
As the new life of epidemic prevention takes shape, with consumer demand as the core, how can brands use digital power and make good use of LINE Biz Solutions to seize new opportunities? Let us look at the four aspects of the new life of epidemic prevention and see what opportunities companies can find to meet the new needs of consumers!
New Habit 1: Checking Epidemic News> Opportunities: Anti-epidemic content is the most eye-catching
As consumers pay more attention to the epidemic, the most eye-catching content now is "anti-epidemic related" content, so brands can use relevant content to expose brand advertisements. According to a survey by Oriental Online, LINE is one of the main social media where consumers pay attention to epidemic news. Many users will use LINE TODAY and official accounts to obtain the latest news on the epidemic. For example, the official accounts of the Ministry of Health and Welfare and CDC are on The number of friends increased significantly in February and March this year, making it a very important source of information for the public during the epidemic. As a media that consumers trust and are familiar with, LINE TODAY also experienced significant traffic growth during the epidemic: from February to March this year, the number of views on the LINE TODAY homepage increased by an average of 2-3% per day, while the number of views on the Wuhan Pneumonia section increased by an average of 2-3% per day. The number of views has also shown impressive monthly growth of 10%, and the daily live broadcast of the epidemic center on LINE TODAY has an average of more than 100,000 views per game.