Keep the following points in mind: Present the conclusion first to prevent abandonment Include content that gives readers a virtual experience of what it would be like to actually purchase your product or service. Enter numbers that are easy to visualize Explain in easy-to-understand terms, without using technical jargon Text alone can be tiring to read, so be careful to include visuals such as illustrations and diagrams. 7 Ways to Use White Papers Here are seven ways to use white papers: Post on your website or owned media Use as sales material Distribute at exhibitions and seminars Posting on business portal sites (Media Radar, Shiryo JP, etc.
) Distribute via email newsletter and social media Get australia telegram phone number list featured in other media Send directly Especially when publishing a white paper on your owned media or website, place a CTA on the SEO content or service page. It is important to use expressions like the ones below to create a flow that is easy to click on. Use catchy phrases such as "Are you OK?" Use specific figures, such as "We have a track record of implementing this technology in over 2,000 companies.
" Business portal sites such as Media Radar are well-suited to targeting users, as many of them visit in search of white papers. However, many sites charge a fee for downloads, so be sure to check the cost. Learn about the benefits of creating a white paper and how to use it White papers can be used as a marketing tool for acquiring and nurturing leads. It can also be used to streamline sales activities and as a means for customer service representatives to persuade others within the company.