The development stage may be included in this stage or precede it

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But this concept has its drawbacks, including: the difference in stages, phases and forms that occur individually for each company; Suppliers are not always able to clearly define the stage of the product life cycle; The life cycle of any product must proceed in accordance with the built marketing campaign. Actions of marketers at each stage of the product life cycle Entering the market The first release of a new product to the market is called the introduction stage.


The main marketing activities aimed at new products are popularization and increasing the gambling data korea motivation of potential consumers. An example of this is the work of the Calltouch company, which developed call tracking technology – in 2011, it took a lot of time and resources to prove its necessity to the market. As a rule, the stage of product launch on the market brings losses to the company.


This is how it differs from other stages of the product life cycle. The marketing campaign should be built in such a way as to transfer the product to the growth stage as quickly as possible. It is necessary to highly popularize the product being launched on a new market, or to inform the target audience about the company's entry with the proposed product into an established market. Ideally, consumer feedback tools should be used effectively.