How to Maintain and Increase NPS – Customer Loyalty Score
Work on the quality of services. Monitor the effectiveness of marketing campaigns, develop loyalty programs for customers, increase the range and quality of products, the speed of service, improve customer service. It is also a good idea to check the usability uruguay telegram database of the site. Read about how to do this in our article "Website usability checklist for independent audit" .
Keep an eye on your competitors. If other companies follow trends, introduce new products and services, improve their quality, even promoters will migrate to them over time.
Don't test your customers' patience. If mistakes are very frequent and the company doesn't admit them, it will push customers away. Be open, truthful and friendly.
Communicate. You can win customer loyalty by being active on social networks, responding to reviews – positive and negative. Stay in touch after the purchase: consult, provide after-sales support. Look at what the Globus hypermarket chain did: they gathered a club of like-minded people from among their customers . Its members meet with managers, participate in research, and offer ideas for improving service.
NPS: Measuring Brand Loyalty
NPS: Measuring Brand Loyalty
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