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Before you start running YouTube ads, there are a few things to keep in mind.

Clarifying the purpose
When it comes to YouTube advertising, the type of ad you use will vary greatly depending on your objectives.
There are many possible objectives, such as raising awareness or encouraging people to buy your product or service. Make sure you clearly define your objective before you start using your ad.

For sales promotion purposes
See how your YouTube ads drive your bottom line: conversion rates, view-through conversions, engaged view conversions, and more.

For the purpose of increasing awareness of products, services, and brands
See who you've reached. Number of impressions, views, actions taken, and more.

If you want to scrutinize your targeting and creative
Check out the comparison of viewer ratings, percentage of video play time, and trends in average ad viewing costs.

Clarifying the target
Let's check what characteristics the target audience for your ad should have.
In the targeting settings, you can specify the user's age, gender, hobbies, etc., so if you clarify the image of the intended user, you will be able to deliver your ad more accurately.

Continuous PDCA cycle
The most important thing when managing your ads is to continually go through the PDCA cycle. Once
you start delivering ads, measure their effectiveness and repeatedly revise your ads and review your targeting and keywords.
In addition to changing ad delivery settings, you should also adjust your budget and continually review your cost-effectiveness.

You can learn more about YouTube ad targeting in this article.

What is YouTube ad targeting? How to choose the right one for your purpose
2023.07.25
What is YouTube ad targeting? How to choose the right one for your canada whatsapp number database purpose
YouTube ads have audience targeting, which specifies users, and content targeting, which specifies based on words and phrases related to other channels, videos, and sites. We will also explain the differences between networks.
summary
This time, we introduced the characteristics, types, and billing formats of YouTube ads. When distributing YouTube ads, consider the business goals you want to achieve, and then select and use the type of ad (format) that can achieve those goals.

If you would like to know more about the characteristics, basics, and how to place ads on YouTube, please also read the article below.