An important place outside the brackets — catalogs, booklets, leaflets, presentations
Just as at the beginning of the rating, we left the sales department out of the brackets, at the end we will also leave printed materials out. Despite its "archaism", this communication channel is important for sales managers. It helps to build trust with the client, understand a complex product, show the range.
Many do not think about the fact that the main task of applied materials is to minimize the mistakes of sales managers. Imagine that 20 people are engaged in sales in a company. How to direct their behavior so that the corporate style is felt, the important advantages of the product and the company are highlighted? This is where the marketing department comes into play and creates high-quality materials that "communicate" with the client in the right direction, helping an experienced sales manager and guiding newcomers.
b2b product catalog
Quality promotion channels are 50% of the success of a marketing strategy
Blind testing
Blind testing is a type of research in overseas chinese in worldwide phone number data consumers do not know what brand of product they are asked to evaluate. The name is hidden intentionally: so that the evaluation is not influenced by the pre-set brand perception.
Where is blind testing used?
Most often, this method is used when a new product enters the market with a large number of competitors. It allows you to understand what level the product can claim, assess the degree of its attractiveness to the end consumer, compare it with the characteristics of products from other manufacturers.
Based on the results obtained, the agency develops recommendations for preparing for the introduction of the product to the market, its modifications, positioning, pricing features, etc.
But for products that have long won a place on the market, manufacturers invest in such research quite rarely. Let's look at an example of successful blind testing conducted by a world-famous company, talk about its results and the conclusions made by the company.
Blind testing b2b, new method of product research
The essence of the experiment
The initiator of the experiment was a large Western company that has been working for more than ten years in the Russian construction materials market.
What segments were required to be studied?
End consumers: individuals carrying out repairs on their own;
Professional craftsmen who use the product when carrying out repair work on sites.
In order for blind testing to be of the highest quality, it is necessary to carefully work out the sample of respondents. It is best to involve participants who regularly use the product: respondents will describe in detail its characteristics, ease of use, features and differences from similar brands. Therefore, finding consumers who have experience working with similar products of competitors was a prerequisite.
ales". You know how your client moves towards a purchase and at what points it is better to communicate with him.
Understanding the overall rating of channels, you will be able to check yourself and, perhaps, add some interesting ideas for testing in your market.
Remember, where should you start working on channels? With creating a customer journey map. It will lead you to success.