In short, with all these actions, it could be concluded that what a key account manager really does is improve and optimize to the maximum the situation of the companies that are part of their client portfolio, of those accounts that are in their hands. Promoting the brand must be the final result of the correct exercise of their work.
key account manager
Difference between Key Account Manager and Account Manager
The key account manager and account manager roles are similar and complementary, but there are notable aspects that characterize each one. These are the main differences between a key account manager and an account manager .
The key account manager, as a key account manager , is responsible for managing the actions and everything that has to do with the company's most significant accounts. That is, those that generate the greatest volume of business, the most turnover.
The account manager manages other accounts of the consultancy firm . Obviously, these are also important but do not require the same level of attention and demand as the top accounts of the company.
The key account manager also performs functions as a group germany whatsapp data manager, a work team , and must largely lead part of the company's account management strategies.
At this point, the crux of the matter: how much does a key account manager earn ? Is it adequately compensated financially? Go ahead and read, or rather keep reading, because the figures are really interesting.
The figures vary depending on the professional's years of experience. The average in Spain, according to the Jobted database , is 37,800 euros gross per year , for mid-level profiles. When it comes to senior account executives, with extensive experience and a business track record, this can reach 80,000 euros . It is important to note that they usually have an extra remuneration, a bonus, depending on whether certain objectives are achieved. The aforementioned platform indicates that their salary adds up to 7,630 euros extra per year for mid-level profiles.
The salary is interesting, well above the average salary in countries like Spain. That is why it is an interesting profession that can be reached through certain specialized studies. It is complementary to degrees such as Business Administration and at EAE Barcelona we have several training proposals that train and are a springboard for those who want to work as a key account manager . Suggestions? Two closely linked to the work of a key account executive, due to their connection with communication and business management: the Master in Marketing Management and the Master in Commercial Management and Direction . It is important to bear in mind that this is a job that is widely practiced in marketing agencies and business consultancies .
Another interesting training path for those who are thinking of focusing their steps towards a career as a key account manager is the Master in Fashion & Retail Management Barcelona-Rome . In this sector, that of fashion and the world of retail, key account managers are important figures and this training will provide some of the keys to effectively perform the job and become a renowned key account manager.