When is the Conversion Center useful?

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Social networks Instagram and Facebook are banned in the Russian Federation. By a court decision of 21.03.2022, Meta was recognized as an extremist organization in the Russian Federation.Every advertiser knows that it is necessary to take into account target actions, but not everything can be tracked and counted with online tools. For example, many specialists use the "Payment for conversions" model in Yandex.Direct, because it allows you nepal telegram database to save your budget. However, it happens that the user clicked on an ad, looked at the site, noticed interesting products, but did not buy online, but instead called and ordered through a manager or purchased at an offline point. Such a conversion is very difficult to take into account. Yandex offers a tool to solve this problem. "Conversion Center" appeared in October 2022 and has already become popular among specialists.

The principle of operation of the "Conversion Center" in simple words



What does the Conversion Center offer to a specialist?

One window for all conversions

Operation status tips

Collection and grouping of statistics

Downloading information on calls and conversions at offline points

1. Generate a document with conversions

2. Send the document to the source

3. Add a link to the source in Metrica

What to do to check the work of the "Conversion Center"

A simple description of how the Conversion Center works
Tracking and accounting for conversions is necessary primarily for the correct functioning of the automatic strategies “Target share of advertising spend” and “Conversion optimization”. They use artificial intelligence to analyze the success of ads by the largest number of target actions and increase the number of conversions in accordance with the restrictions set in the campaign settings.