Adapt your website to mobile traffic

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To avoid making mistakes when launching campaigns, you need to segment your audience: divide all visitors into groups by parameters. You can read about finding data for segmentation in the article “Where and how to find data on your target audience in Yandex Metrica” .

Let's give an example of the parameters by which you can segment your audience:

gender or age is the basis to mexico telegram database which secondary parameters are then added;
solvency (average bill, total purchase amount);
geography (frequently visited places, region of residence, travel directions);
regularity of purchases;
preferred dishes, products, etc.
Ads should match the needs of customers from each segment (their budget, food tastes).

Read also:
How to Segment Your Customer Base Using RFM Analysis and Apply the Results


Statista data shows that by the second quarter of 2022, smartphone internet traffic accounted for 59% of global web traffic. For catering establishments, mobile traffic is very important, since cafe visits often become a matter of spontaneous demand. A person can walk down the street, get hungry, see an attractive sign and check out the menu directly from their smartphone without going inside.