We have previously outlined the major advantages of SEM . For those who want to know exactly what Search Engine Marketing is for , here are the basics:
Quick and effective formula to give visibility to a product/service.
Strategy that offers an excellent relationship between investment and results, with high levels of productivity if used appropriately.
Unlimited specific campaigns segmenting the public to unsuspected levels, in detail.
Possibility of checking the effectiveness of actions in real time.
System that democratises advertising: valid for large companies as well as for small and medium-sized businesses and emerging brands.
Immediate, short and medium term results, according to the planning carried out.
How does SEM work?
Search engine marketing has evolved significantly. Today benin whatsapp data there are specially trained professionals with experience in a relatively young, novel field that evolves and changes practically daily. This requires profiles that are up to date with what is happening and that fully understand how SEM works and what parameters must be constantly monitored.
How is this ' advertising ' presented to the Internet user? There are various ways, and these must be addressed when discussing Search Engine Marketing :
As links in articles and reports on specialized topics. The reader's attention is captured and they will click on it to expand the details.
As advertising banners on Google and on websites that are well positioned in the king of search engines.
By searching for brands to access specific websites that interest the user but do not know what the http address is.
SEO and SEM professionals, and those in search engine marketing, have at their disposal interesting online tools that are very useful for achieving their goals. Specialized programs such as two of those we teach at EAE Barcelona – Master in Digital Marketing & Growth and the Degree in Marketing and Digital Communication – teach students how to do their work with great quality and offer excellent results to the companies they work and collaborate with. These are some of them:
Adwords Editor
Google Keyword Planner
Google Trains
Google Ads
Facebook Ads
Most of the tools we point out are from Google because it is the most widely used search engine in the world and has applications developed by and for these purposes. In parallel, there are options such as Semrush or Microsoft Ads that are also used with good results. The key, as we pointed out previously, is for professionals to be aware that this is an area that is always changing and in continuous progress, so learning must be constant to stay abreast of Google's latest developments in relation to search engine positioning.
These professionals are living in a golden age. They are increasingly valued and are among the most sought-after profiles in the labour market, so it can become a great activity to develop a successful professional career, investing in SEM and other positioning and marketing strategies on the internet and social networks.