Marketing automation workflows As you can see in the free guide

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Tasks or actions : What happens if a trigger occurs. Creativity in content : It is essential that these tasks are adequately prepared and that they are segmented for the users you want to impact. Outcome scenarios : The place you want to get to. In many cases, it is the new beginning of another action triggered by a specific condition. TABLE OF CONTENTS Marketing automation workflows Characteristics that define what an email marketing workflow is Types of automated email workflows 1.- New subscriber 2.- Shopping cart recovery 3.- Sale 4.- Lead nurturing 5.- Cleaning the list of records 6.- Lead scoring 7.- Recovering contact with a client 8.- Downloading a document 9.- Event 10.- Subscriber congratulations Marketing automation workflows “ Marketing automation strategies for winning companies ” published by MDirector, all these elements interact with each other in such a way that a specific work activity is produced based on: [bannerHero] The way in which tasks are structured.


How they are executed. What is the correlative emergency hospital contacts order of some tasks and others. How they are synchronized. What result is expected. Characteristics that define what an email marketing workflow is landing page Thus, a very common automated email marketing workflow is the following: Starting scenario: A landing page with a form to be filled out for a download, for example. Similar to the one in the image above. Conditions or triggers : In this specific case it would be when a user fills out the form and clicks the “ Help me find my way ” button . Tasks or actions : The next step that happens is that the user receives an email in their email manager. In many cases, a new step in the workflow will be required, confirming that the email is correct. Creativity in content : As you can see in the example, it is about taking care of the landing page with all the essential elements: title, explanation of the fields to fill in, attractive CTA button, etc.