You can apply the same example of gamification uk number list in marketing if you own an e-commerce of clothing example of gamification e-commerce clothing A similar strategy to the one seen above is used by Stitch Fix . Its features make it very different from the classic clothing e-commerce. You understand this right from the homepage: "discover a shopping experience created especially for you". Through the answers you give during a short quiz, your fit and the price range you intend to spend, the artificial intelligence , created specifically for this purpose, will be able to choose for you the garments that best suit your style. You can also choose to rely on the advice of a real stylist for a small extra charge.
The goal of this marketing strategy is to focus on customer satisfaction. The entire initial phase in which the visitor is “forced” to choose between hundreds of items before finding the right one: style, price, size, etc. is eliminated. The target audience is clear: all those who do not like shopping but want to dress well. Maintain their style while always wearing new clothes. The purchasing mechanism is also particularly original: based on the frequency chosen by the customer, Stitch Fix sends a package containing new clothes that reflect his or her style and body type. Once the box is received, the customer can try on the items inside, purchase only the ones he or she likes and return the rest to the sender.