A bad pop-up form is really annoying! Just like an inconvenient menu, unreadable texts or low-quality images. At the same time, experience shows that good pop-up forms work very effectively. Many people are not annoyed by them and people use the forms.
What is the difference between bad form and good form? Bad form:
It doesn't close obviously;
Has many fields.
Shown to subscribed and registered users.
What should a good form be like?
1. The form offers an obvious and significant benefit.
What is a significant benefit for you? This is what your users would like to receive. Usually, it is a discount coupon or a gift. To motivate visitors, it is desirable that the bonus price be 10-15% of the cost of the main product.
And forget about the words “subscribe” and “subscribe” — remove them from your forms. People bahrain whatsapp resource don’t want to subscribe. The headline, description, and button should only contain benefits and Call-to-Action. Example:
Title : Get a coupon for 500 rubles
Descriptor (description) : We give you a coupon for a 500 ruble discount on your first purchase in our store. Where should I send it?
Button : Send coupon
This won't be bad anymore.
The form closes easily… and opens
Give the user a clear way to close the form: a cross in the upper right corner, an "I don't want a discount" button (or similar), and by tapping off the screen.
And be sure to give the opportunity to open the form again - using the shortcut on the side of the screen.
label on the side
This way your visitors won’t forget about the additional discount and will take advantage of it.. The popup form has only one field for the email address
You can find out everything else in the future – through surveys or user interaction with your letters. By the way, in one of the articles I already wrote about 3 ways to find out the name of the owner of the email address . The form is not shown to already subscribed or registered users.
And it is not shown at all stages of ordering or leaving a request. Obviously, it should not distract the visitor from the main task - making a lead.
Does not provide any benefit to the site visitor.
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