However, there is data that, if we cross-reference it with others, gives us clues about how promising it is.
One of them, also from Y's research, says that the mobile marketing market in Brazil is expected to generate more than US$5 billion in 2021.
Therefore, if we consider that the growth curve of the rich media sector is high, it is not difficult to conclude that a large part of this market should flow to interactive ads in the coming years.
Here is one of the good opportunities I mentioned at the beginning of the text.
Another feature of rich media that makes the practice even more attractive is that it can be explored on almost all major digital advertising platforms. I highlight three of them:
Google Ads
You can't expect good results in digital marketing indonesia whatsapp data by giving up the largest advertising platform in the world.
According to the Statista website, between 2019 and 2020 alone, revenue generated by Google Ads jumped from US$134.81 billion to US$146.92 billion.
A jump of 8.1% from one year to the next.
More than just a beautiful result, this is a clear indication of how important it is to advertise on the Google platform.
LinkedIn Ads
Another platform that is constantly growing is LinkedIn, the social network focused on business and professional contacts.
According to its managers, until 2020, its revenues have been increasing by around 20% annually, thanks to its more than 706 million users worldwide.
It is worth noting that Brazil is the fourth country with the largest number of registered profiles, with a total of 34 million active accounts as of 2019.
If your audience is on LinkedIn, why not advertise there?
Facebook Ads
Of course, the largest social network in the world in terms of number of users cannot be left aside when looking to invest in rich media.
According to the Facebook Q4 2019 Results report, in 2019 advertising revenue increased by a spectacular 35%, generating a record return of US$20.7 billion.
Based on this data, it is clear that any investment in paid media, and especially in rich media, must necessarily go through at least one of these platforms. Do you agree?
What formats are used to create rich media content?
I would say that for designers, rich media ads are a true “playground” where they can explore their full creative potential.
The variety of formats and media that can be mixed into a single piece of content is so great that it is difficult to say which one is the best.
Therefore, the ideal thing to do is to get to know them better to make the most of all the possibilities they offer. Let's see what they are.
Banners
Note that, although interactive ads are causing banners to lose space, this does not mean that their days are numbered.
This is because, in rich media, banners are now also displayed in the form of videos and with the very welcome polished download technology.
Because of this, the ad only loads after the rest of the page has completely opened, which is great for the user experience.
Creative with dynamism
Dynamic creative ads use a linked management profile, where the content can change quickly, either manually or according to rules specific to it.
They can also be displayed in banner, interstitial, VPAID and expandable form.
We'll get to know them all in the next topics, starting with expandable ads.