You can use this credit to experiment with PPC advertising and drive free paid traffic to your website

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Google Ads even offers free advertising credits to new advertisers. Bluehost , a trusted WordPress hosting company, also offers free Google AdWords credits with its hosting plans.



Social proof is a psychological phenomenon in which people follow the actions of others because they believe those actions are the right behavior.

Marketers capitalize on this phenomenon by showing their customers that other people already trust a product or company by sharing statistics, subscriber numbers, customer testimonials , and more.

Here is a list of clever ways you can use social proof on your website to increase conversion rates.

14. Use FOMO effectively to increase sales and conversions
Using countdown timer as FOMO technique
FOMO or “fear of missing out” is a psychological term that List of Estonia Cell Phone Number describes the fear of missing out on something exciting and trendy.

As a business, you can take advantage of this human behavior and increase sales and conversion rates. Essentially, you need to create fear by making your offers scarce. Here's a great example from Booking.com of using scarcity to create fear.

Using scarcity to create FOMO
For detailed instructions, check out our article on how to use FOMO on your WordPress website .

15. Improve your website speed and performance
Studies show that the average attention span of people dropped from 12 to 7 seconds between 2000 and 2016.