Your ad has been reviewed by Google Ads and you don't want to waste time making money online? It is already known that a good Digital Marketing strategy combines SEO (Search Engine Optimization) with paid media, whether from Google or another search engine.
Although the combination of good Digital Marketing practices — organic strategies (Content Marketing and email marketing) and paid strategies — guarantees excellent visibility and conversion results, it is essential to have specialized professionals. A Google Ads consultant, for example, has knowledge of the rules that determine SERP rankings and automatic approvals of ads that will be displayed on the search engine. However, sometimes they are subject to review by Google Ads.
If this happens, Google’s digital ads review team has good reason for it. You’ve likely violated some Google guidelines related to content, formatting, branding, or language.
Any failure to meet any of the quality requirements will result in the ad being reviewed by Google Ads. These are high professional and editorial standards required to ensure the best user georgia whatsapp data experience, relevant content and content that is appropriate to the primary search intent.
In this article, we explain how Google Ads works, the processes and time required for ad approval, and the reasons why this review takes place. See below:
How does Google Ads work?
What are the processes for approving an ad?
Why does my ad go under review in Google Ads?
How does Google Ads work?
Google Ads is Google's advertising platform and one of the most profitable products for the largest search engine on the Internet. With it, companies optimize their performance in search engines, achieving privileged positions related to keywords and users' search intent.
On the platform, advertisers participate in keyword auctions, and the best offers are monetized on each user click, the so-called Pay Per Click (PPC) strategy. Google analyzes quality requirements to classify the position of ads in the SERPs. To do this, it considers suitability in terms of quality (IQ) and maximum CPC (Cost Per Click).
To create an ad on Google Ads, the advertiser must have a Google account. Then, simply log in and access the tools in the main menu on the right side of the page. By clicking on “campaigns” on the left side of the screen, the user can create a new project that is more suited to their strategy.
Setting up your campaign includes geolocation information, reach goals, language, and budget. Once you’ve filled out your details, you’ll need to choose the headline, URL, and description that will appear in your ad. Before your campaign goes live, it’s reviewed by Google Ads.
What are the processes for approving an ad?
During the review, the ad is evaluated in terms of form and content: the title, description, target LP with URL, keywords associated with the campaign and all visual content used must be in line with the platform's guidelines and orientations.
If the ad is approved, its status on the platform itself will be labeled “Qualified” and it will automatically start to be displayed. According to Google:
“We review most ads within one business day, but some complex cases require more time. Google reserves the right to prioritize reviews or re-reviews to ensure overall stable system operations, or to temporarily restrict ad serving to maintain policy compliance. If your ad has been under review for more than two business days, please contact us for details.”
If the review reveals any form of violation, the ad will be tagged “Disapproved” so that the advertiser can make the necessary revisions in accordance with Google’s own instructions.