Benefits of Interactive Marketing

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What is interactive marketing
Interactive marketing is a method that emphasizes two-way interaction between the marketer and the consumer. Interactive marketing actively introduces game elements and invites users to interact with the content: click on buttons and links, drag objects, enter data, and play.

In their study, Mordor Intelligence notes that the introduction of game elements increases user engagement by 30% and affects sales growth. As an example, they cite the medical insurance service Go365, which gamified the interface and received more user responses about sleep cycles, bad habits, and lifestyle.

Here are some of the benefits of implementation.

Sets you apart from your competitors. In a world overflowing with advertising, unusual and exciting marketing solutions attract attention. Interactive content allows the audience to not just watch, but also engage in a dialogue.
Expands brand reach. Interactive solutions are more visible and attract more users. Research shows that interactive content is on average 52.6% more effective at attracting attention than static content.
Allows you to personalize communication. Interactive messages show even greater effectiveness if you adapt them to the audience, taking into account the interests, age and location of your audience. This way you will get greater engagement and conversion from the mechanics.
Helps generate leads and segment your base . Using surveys and quizzes, you collect data on customer needs and interests. This helps you create more targeted campaigns and effectively segment your audience.
According to the experience of Carrot quest clients, the implementation of gamification together with the collection of user data allows to increase the conversion to the target action by an average of 25%. For list of albania phone number example, using the mechanics of interactive marketing:

SkillFactory increased website conversion to application by 44% ,
The developer "Strizhi" sold real estate for 129 million rubles ,
Online boutique Authentica.love: earned 5.3 million rubles in 3 months ,
Online school Moscow Digital School received 108 payments and recouped the service by 2603% .
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Key principles of interactive marketing
Interactive marketing increases engagement by getting your audience to actively engage with your content and brand. Here are three principles for creating compelling interactive content.

1. Interact with the audience

Interactive mechanics like chatbots or live streaming are valued for their immediacy and the ability to initiate a dialogue. They strengthen the connection with the audience by allowing everyone to speak up and contribute. This maintains brand loyalty and creates a sense of belonging to a community.

An example of interactive mechanics in a Telegram bot
Telegram bot trains and qualifies users
2. Gamification