First, I truly believe that the evolution of the internet in our country has helped AppTicket grow. Today, to give you an idea, more than half of the event organizers in Brazil still do not use any digital way to sell tickets or registrations online, or a way that could make this possible, such as a system or something like that.
Many people still sign up and control the flow of customers through deposits in bank accounts or even on paper. It is a market that still has a lot of potential.
And obviously, people starting to use their cell phones more to access the internet has contributed a lot to our growth.
In relation to digital marketing specifically, a large part of travel agency email list our growth and that of almost all startups is undoubtedly due to it. It is almost mandatory for your communication and advertising strategy. Not to mention that it makes everything more measurable for startups and companies as a whole.
I have a degree in advertising and when we did any advertising in the offline world, the biggest problem was always measurement.
Digital marketing is undoubtedly a way for you to not only be able to advertise with greater control over what you are doing, but also to know exactly where you got a return on your investment .
For someone involved in planning, this is one of the most important things. It's horrible when you make an offline ad and have no control over whether that action had any return, success or not.
With digital marketing, we can get a much higher return if the work is done well, and a much more assertive measurement. It helps a lot in making decisions, developing strategies and directing our actions . Without a doubt, it was essential for our growth.
3. Nowadays, digital marketing is important for all types of sectors and businesses. Previously, it was a way to stand out, but now it is a work tool. Do you agree?
Digital marketing is not only important for companies in the digital world, it is important for any company that serves people. We are talking about almost all companies that exist today .
Your audience is on the internet in some way, whether to check their bank account, consume content, have fun, work... Using digital marketing to reach your audience is a strategy that needs to be considered in any type of company, whether it is a physical or virtual store.
I was a partner in a nightclub for a few years and there we used digital marketing mainly in the geolocation area, to reach people who were going out at night and direct them to our location.
This was completely measurable! From the moment someone clicked to see the route or a discount coupon, we could measure how many people we were able to bring to our establishment. We could associate the people who came from the ads, how much they consumed and then know what our cost and revenue were based on each action we had taken.
I often say that digital marketing is actually a very generic topic.
If it is not done well, strategically and focused on the company , it can become another type of standard advertisement. For one company it may give a very good result, for another it may not. It needs to be thought out, regardless of the business model.