Monitoring traffic sources
With Google's URL builder, you can more accurately track your page's main traffic sources. This way, you'll understand which digital marketing strategies are most useful for your business and what can be improved to attract more customers and increase sales.
Campaign Tracking
When a company invests in paid traffic, it must be aware of the results that have been generated. If the campaign does not bring the expected results, the entrepreneur may suffer losses.
With a trackable URL, you will be able to track psychiatrist email addresses various information (based on specific parameters contained in the link). One of the best examples of campaign tracking is Facebook. On the social network, you can promote links with campaigns linked to the network.
To get better results from your website , it is recommended to create more than one campaign with the same address. Using the URL creator, you can add different addresses to these campaigns. This way, you will have more information about the users who clicked on each of them, avoiding continuing with those with a lower level of engagement.
Complement your knowledge with the following video!
Ad performance optimization
As we have seen, improving the performance of your ads is one of the great advantages of using URL Builder. With it, you can find out which ads and banners generate the most important results for your business. The tool can be even more useful in A/B testing. In this case, each group of users receives a different version of the page. You get the information from the version used with the link builder,
This tactic is also used to track campaigns across multiple channels, such as Google AdWords. In addition to the number of visits, it is possible to find out the number of conversions , for example. According to Marketing Experiments , 52% of companies and agencies that use CTAs conduct experiments to improve their performance.
Additionally, reducing the number of forms in a campaign can increase your conversions by up to 120% . The ideal number of fields, according to a study conducted by iFactory , is 3. When it comes to A/B testing, optimizations also bring better results. For example, Obama raised 60 million dollars by doing a simple experiment.
How to use Google URL Builder?
To use the tool, you can find it in the Google help center or install a Chrome extension . Check out the steps to use the link builder now.