5.3% conversion to phone from reading;

[sakibkhan22197]

added the product to the cart,
started to place an order, but did not pay.
Pop-up as a mechanic for reducing the cost of customer acquisition
Abandoned Cart Pop-up with Discount Promo Code
Results for 2 months:

5.85% conversion from reading to phone number;
+12.5% ​​of payments from the site were additionally brought by the abandoned cart pop-up;
52.61% conversion from lead to sale for the entire duration of the pop-up.
The conversion from lead to sale from this pop-up is 2.5 times higher compared to applications collected by lead forms .

We also set up a pop-up with a lead magnet to try to leave the site in order to retain users and motivate them to leave their contacts. The lead magnet is free courses.

Pop-up on leaving as a mechanic for reducing the cost of attracting a client
Pop-up with a lead magnet for attempts to leave the site
Results for 3 months:

16% of targeted leads from the total number of targeted leads were collected by pop-up.
Unicom launched a chatbot for onboarding and accelerated product activation by 2.5 times
One way to reduce CAC is to increase user loyalty and influence their list of switzerland cell phone number customer experience. Unicom set up a chatbot for onboarding in the webmaster's personal account. The main task of the bot is to convert new users into placing the first referral link after registration. More details about this and other tasks of the chatbot with examples are given in a separate article.

Steps of the training chatbot:

Welcomes the webmaster to the personal account after authorization. Qualifies the user.
Sends cases and detailed instructions for tools, creatives for advertising.
Tells about the bonuses that a webmaster will receive from working with Unicom.
In addition to the onboarding itself, this scenario helps to engage the user in interaction with the platform and reduces the time from registration to activation in the product.

Thanks to the Carrot quest chatbot, a new Unicom user:

automatically engages in dialogue and knows where to get the information he needs;
receives a step-by-step guide and ready-made materials in the chat widget: you just need to read and apply them in your work;
sets up Unicom tools faster, places referral links and increases the company's revenue.
Unicom tracks requests and their sources in a custom CRM system. To assess the effectiveness of the chatbot, the client compared data for April and May 2022 with the same period without the chatbot. Unicom found out that: