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Personalization is the key to effective marketing and customer engagement. If the data system does not allow for detailed segmentation and customized communication with each user group separately, then the company is missing out on opportunities: 71% of austria telegram database people prefer brands with a personalized approach.

4. Routine tasks require a separate employee
Even marketing directors and managers can automate 10-15% of tasks if they use technology in their work. Not to mention routine actions, up to 80% have long been subject to modern services. If a separate specialist or several are needed to keep marketing data in order, this may be a reason to reconsider the system.

5. High maintenance costs
There is a hidden benefit in organizing data: profits can double if a company uses even a simple CRM. But not when you overpay for several services that duplicate each other. Modern solutions offer cost-effective alternatives, referral programs, and full-fledged ecosystems.