Survey pages can be created using special services like SurveyMonkey and Google Forms . Their downside is that you will have to bother the user to follow the link to the survey page. In addition, he may leave your site and not return.
Emails can be used to ask users for their opinions in an unobtrusive way - they will read the email and take the survey at their convenience.
With the help of pop-ups and a chatbot, you can survey the user while they are still hot, right on the site.
Examples of NPS surveys:
An example of an NPS survey email we did with our client MaxPoster
An example of an NPS survey email we did with our client MaxPoster
An example of an NPS scenario for a chatbot
An example of an NPS survey for a chatbot on a website
An example of a pop-up with an NPS survey, which we put together for this article in 3 minutes based on a template in the Carrot quest service
An example of a pop-up with an NPS survey, which we put together for this article in 3 minutes based on a template in the Carrot quest service
Letters, chatbots and pop-ups can be created in the Carrot quest service without a developer - using visual designers. For example, this is what the chatbot designer looks like :
Visual chatbot designer in Carrot quest service
And if you can't figure something out, the service's knowledge base and the support team in the chat on the site will come to your aid. You can register in Carrot quest and test all the tools for free for 7 days.
How to Increase NPS
With critics (detractors )
According to a study by Lee Resources , up to 70% of detractors are willing to cooperate further if you listen to and work through their complaints. It is important to establish contact with them: send a personal letter by email or call. Find out the reason for the disappointment, and then act accordingly.
The customer does not understand how to use the product . Implement a visible online chat for support on the site, where all questions can be quickly answered by the support team. Connect a chatbot that will automatically answer user questions even at night. Implement a knowledge base for the product. Add tips in the form of pop-ups or chatbot scenarios on pages where users may have or are already having difficulties.
Too expensive . Connect the client with a sales manager who can "sell the price" of the service or make a special offer. For example, in the chat for the site from Carrot quest it is convenient to combine teams: the support manager will be able to quickly connect the sales manager to the dialogue in the chat with the user.
The customer is missing some feature . Talk to the person in charge of the product in your company. Maybe it’s time for you to make a change.
If you show your customer that you want to solve their problems, they are more likely to turn into promoters.
Read also:
What to do if customers leave
Support Guide
8 Secrets to a Perfect SaaS Customer Support Service
With neutrals
It is more difficult to start a dialogue with them - they do not care what is list of sweden cell phone number going on with you. Finding out what is going on is pointless - it is unlikely that such users have any problem, otherwise they would have given you a lower rating. This fortress is worth taking with special offers, preferably personalized ones.
Offer a discount or a gift . Just because they interacted with you once. This will attract their attention and increase their loyalty to you.
Please let us know about your updates . This might be just what they needed to rate it higher.
An example of a pop-up with a gift that we put together for this article based on a template in the Carrot quest service
An example of a pop-up with a gift that we put together for this article based on a template in the Carrot quest service
You can tell about gifts and updates via letters , chat bot and pop-ups . Carrot quest will help you send personalized messages to different user segments. It allows you to:
collect user base ,
The trick is to find your own approach to each group of clients.
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