UX Magazine conducted a study that revealed two interesting points:

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If an article contains serious commercial content, people prefer to share it by copying the article URL and sending the link in private messages. If the content is entertaining, it is more likely to be shared through social media sharing. Social media buttons should be used, but they should be used correctly: there is no need to place them at the top of the page – the reader has not yet read or decided anything, and you are already “pecking” at him with a request to share the article; use panels with the maximum number of buttons.


Analytics will, of course, tell you which social networks are sending the saudi arabia consumer email list most traffic, but you shouldn’t ignore anyone. If you make a sharing panel without Russian VKontakte and Odnoklassniki, you’ll lose a significant portion of those who want to share the material; share counters look like social proof to the reader that "many people liked the article.


" However, this can also work to the downside when there are very few or no shares; The buttons should be placed in the reader's field of vision and next to the content they are going to share. It is best to place them on the left, and the buttons should have the "native" colors of their social networks: Ending of the article "Review of 17 shareware programs for creating mind maps" : everything is fine with the sharing panel! Article rating This is also social proof, a beacon for the reader that the article is worthwhile.