Marketing has served as a driving force for promoting and selling products and services to customers. However, today, this promotion goes beyond products and services, also serving to attract and retain talent – which is why, in recent years, organizations have been changing the way they operate in the market, especially in terms of human capital management.
– Who are we as a company?
– What do we offer our talents?
– Why our organization?
These are questions that digital marketing must answer. By offering content with added value, we must gain visibility on social media and generate curiosity and engagement, so that potential candidates can imagine what it would be like to work at the organization and feel the desire to apply for a position there.
The development of a recognized brand that generates qatar whatsapp data trust among those who make up the organization itself and among those who could potentially be part of it one day, whether as employees, customers or partners, has become a priority and a differentiating factor for organizations.
Digital marketing is, therefore, the way in which the organization creates an Employer Branding strategy at a digital level.
How to achieve a good digital marketing strategy to improve Employer Branding?
To achieve this goal, you can explore several avenues, namely:
Improve your website's positioning on Internet search pages by using keywords to appear among the first search results. It is vital to have a well-designed, clear and intuitive company website that reflects your culture, structure and organizational functioning.
Presence on social networks, adapting content to the products and services offered on each social network and showing attractive and visually appealing content that relates work in the organization with a sense of well-being.
Internet portals that provide feedback and thereby generate a sense of transparency about the organization, since the company is valued by the experiences of its own employees.
Presence in mobile applications. According to a study by Alianzared, as of 2017, more than 4 billion users accessed the Internet from their mobile devices, 50% of whom spent their time using applications. Some of their advantages are direct interaction with customers, speed and agility of access and the possibility of controlling the use and download of content.
In an increasingly digitalized society, it is essential to have a strong presence in digital environments. Organizations need to stay up to date and aware of the evolution of user trends and interests so that users can find organizations that meet their needs.
It is of great importance to mention that organizations must present information about themselves that is consistent with their own culture, values and organizational functioning, otherwise these strategies will work against them.