Rapport is a French word used to describe a state of emotional connection between two people. The term has its origins in psychology and means "to create a relationship" or "to bring back together". When this point is reached, both parties feel that they understand each other. At this point, there is empathy and a great connection, making communication natural and fluid.
Precisely because it facilitates conversations and personal relationships, Rapport ends up being an excellent tool in business, helping to increase sales and BI . Without a doubt, a salesperson who practices this technique has a great advantage, as they tend to understand their customers better and truly connect with them.
Want to better understand how Rapport helps sales? Keep reading!
Why is Rapport so important?
By creating rapport with someone, everything they share pastors in the us email list (such as needs, desires, and challenges) will be better understood by you. Likewise, everything you explain (such as services, products, benefits, and how to use them) will also be understood fluently by the other person.
A magical moment happens when we realize the full interaction that Rapport makes possible. When the customer realizes that the salesperson 's goal is not just to influence them, but to help them in an honest way, the level of trust goes through the roof!
Therefore, if you use Rapport responsibly, it becomes one of the most effective sales tools. To do this, first of all, it is important to maintain the true intention of serving the customer, asking the right questions and clarifying doubts. Next, we will take a deeper look at how Rapport helps in sales and what techniques are available to apply it.
How does Rapport help boost sales?
Using Rapport in sales provides a series of benefits. Check out some of the main ones below.
Generates trust
Sales are all about trust, right? A salesperson who has the customer's trust tends to close many more deals, not to mention build loyalty. Rapport allows you to establish trust almost instantly — whether through eye contact, body posture or emotional connection.
Do you know when we meet someone with whom we immediately identify? Rapport is capable of causing this feeling. It acts not only through verbal communication (words or content), but through the tone of voice (timbre and volume) and gestures.