With the popularity of smartphones and tablets, the popularity of casual games has increased significantly. According to a report by the Interactive Advertising Bureau (IAB) , approximately 200 million Americans play casual games for an average of 30 to 60 minutes per day.
This growth has also caught the attention of advertisers and brands, who view casual games as a great opportunity to reach large and active audiences. The IAB even released a Casual Games Buyer's Guide to help marketers get a handle on this booming industry.
Whether it's to kill time, challenge your brain, or just for fun, there's a casual game for you. So, why not give it a try? You might just discover your next favorite pastime!
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What is In-App Advertising?
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Common marketing terms
What is In-App Advertising (IAA)?
In-App Advertising (IAA) refers to the practice of displaying paid advertising within mobile applications. This strategy allows app owners to generate revenue by selling ad space to advertisers, who can then expose their products or services to a relevant and engaged audience.
Learn more: What are In-App Purchases (IAP) and App Store Optimization (ASO) ?
According to Appsflyer , the IAA market is experiencing significant growth and is expected to reach $314.5 billion in 2023, with an annual growth rate of 10%. The reason for this growth can be attributed to the increasing time users spend on mobile devices, with daily usage expected to reach 4 hours and 39 minutes by 2024 .