Audience Interests in Yandex Metrica

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understand the interests, age, gender, problems of people that the product solves. Data can be obtained from surveys of real buyers and analytics services such as Google Analytics or Yandex Metrica;
target and optimize campaigns. There is no need to set up advertising for every resident of Russia. It is necessary to select parameters that correspond to the target audience.

Audience Interests in Yandex Metrica

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2. Make the design attractive and understandable
The first impression of a website is of great importance. If the design is unclear or unattractive, visitors will quickly leave. Here are the main ways to improve it.

Minimalism - simple elements and clear lines without being overloaded with visual elements and information.
A harmonious color palette that does not overload the eye. Accent colors can be contrasting and bright, while the main ones should be calm.
Use a legible and large font. It should be easy to perceive and contrast with the background.
The design should look good on all devices.
Light primary colors and bright accents are a proven design solution
Light primary colors and bright accents are a proven design solution

3. Provide different ways of communication with the company
Diversity and availability of communication channels improves user experience and increases trust.

Place a convenient and simple contact form on all pages of the site. Make sure it is easy to fill out and send.
Add online chat to help users get quick answers to their questions.
Place your email address and contact number in a visible place - in the footer or header.
Add links to your social media accounts and actively engage with your audience there.
An example of a large number of communication methods
An example of a large number of communication methods