3. Using retargeting
Retargeting is another important aspect of behavioral targeting, which helps to return users who visited your site but did not make a purchase. By setting up retargeting, you can show the user an advertisement for a product or service that he or she viewed earlier, reminding them of it and motivating them to make a purchase.
It is important not only to set up targeting, but also to regularly analyze the belgium consumer mobile number list results of advertising campaigns. To do this, you should track metrics such as CTR (click-through rate), conversions, cost per click, and return on investment (ROI). This data will help you adjust strategies and improve the effectiveness of advertising.
behavioral targeting
Behavioral targeting across channels
1. Social networks
In social networks such as Facebook, Instagram, VKontakte, targeting based on user behavior has become the basis for creating effective advertising campaigns. These platforms analyze user actions such as likes, comments, reposts, page visits, and content searches. Based on this data, you can set up targeting, showing ads to those users who will be most interested in your offer.
2. Google Ads
Google Ads allows you to set up behavioral targeting through the Google Display Network (GDN) and retargeting. Users who have already visited your site or interacted with your ads may see your ads again when they are on other web pages.