To answer these questions, the editor needs "character profiles" to analyze diverse customer needs, establish detailed information about target users, and accurately solve customer pain points. Learning objectives: 1. Accurately understand the merchant’s target customers 2. Establish a consistent speaking personality externally and deepen the impression of friends If someone asks, "Can you describe what kind of people would be willing to enter your store or browse your business online? And what kind of people would be willing to buy your goods and services?" Faced with these questions, merchants Are you confident you can answer it? Think about it carefully, do merchants really "understand" their target group? Or can we only provide a very general or popular description? (For example, a merchant selling underwear says: "Anyone who wears underwear is our target group!"; a merchant selling bento says: "Anyone who doesn't prepare their own lunch is our target group!", or A merchant selling toilet paper said: "Everyone is our target group!") These words may sound correct at first glance. But this only answers "who" will use such goods and services, but does not reply.
Why should consumers choose 'your brand' to buy among many brands selling such products and services?" These questions can be answered through the compilation of "Characters". We must first find a group bahamas mobile phone number list of people who are truly interested in our brand and will feel that the merchant's intentions are valuable (that is, what we often call the "target group"); only by carefully understanding the outline and appearance of that group of people, and understanding them Only when we have "opportunities" and "pain points" that are different from other ethnic groups can we share the value of our products and services with them appropriately. Doesn’t this sound like pursuing the person of your dreams? the other person and liking them can you "communicate" from their standpoint and perspective and win the other person's heart! Understand the business’s target group through “Persona ” "Characterography" is a communication tool and method commonly used to record and describe target groups in marketing planning, business design and social media.
Following the design and thinking process of characterography, it can help merchants build representative profiles. The outlines and images of existing customers and potential customers are no longer just general descriptions. The content of the character biography must include 1. Basic information and demographic classification The basic information of the target customers, including gender, age, income, place of residence, married or unmarried, education, occupation, headshot that embodies the above, etc. 2. Affix identification marks to merchant users The target customers of a business must have some unique personalities, interests, preferences, personality traits, communication styles, brand preferences, etc., from which we can infer what the target customers usually do. 3.