GA4 and Google Ads had the same indicator called "conversion", but the measurement methods were different, so the measured values did not match. That's why we changed the name of GA4 to "Key Event" and unified the definition of conversion between GA4 and Google Ads (= eliminating the discrepancy in measurement values). In addition,Since the only thing that has changed is the name , users do not need to take any special steps or reconfigure any events that they have already configured.
You can measure your key events in the same way australia telegram phone number list that you have always done for conversion settings. Reference: Google Analytics Help Why you should set up conversions (key events) in GA4 The reason for setting up conversions in GA4 is to understand the current situation regarding customer acquisition routes and efficiently improve the numbers. Conversion refers to the performance indicator (goal point) on a website or app. This goal point varies depending on the business, and for a website it could be the number of inquiries, membership registrations, or requests for information, while for an e-commerce site it could be the number of completed purchases orsubscriptions to a newsletter .
By setting conversions, you can understand the indicators that are producing results numerically, making it easier to choose measures that are likely to produce results. GA4 is an analysis tool that allows you to check the behavioral data on your website from the time the user visits until the time they leave. You can see who visited your website, where they came from, when they visited, how many times they visited, and so on. Therefore,By using GA4 to understand which part of your site was most likely to lead to a conversion, you can find measures that best suit your users .