Why generate B2B leads on LinkedIn ?

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“ LinkedIn is a professional social network where you can develop business relationships that allow you to have qualified leads .” It is worth noting that 89% of B2B marketing specialists use this platform to generate potential clients.

“This is because platforms such as Google Display, YouTube or Instagram provide a large volume of leads, as well as different “purchase intentions” . However , they are often not easy to vp r d email lists differentiate for a more detailed analysis of the lead’s need. On the other hand, campaigns on Linkedin generate prospects destined to purchase because their intention is committed to very specific actions and data .”

“Unlike other social networks , the segmentation carried out on this platform is based on professional criteria. These are what make investing in LinkedIn advertising so strategic . ” Here are some of them:

Company segmentation: Some of the data that LinkedIn allows you to obtain are contacts in the company, number of followers, sector, name or size of the company.
Segmentation by demographic information: Sex or age, which allows for knowledge about the target market.
Segment by education: Degree, academic disciplines and universities.
Segment by work experience: Job function, seniority, position, skills and experience.
Interest segmentation: Member groups and interests.