While Traditional Marketing runs advertising campaigns full of detours, Inbound Marketing focuses on establishing direct communication with the target audience.
The relationship of mutual exchange and understanding replaces the behavior of a marketing, sales or customer service professional who held power over the product or service offered.
In Inbound Marketing, sales are important, but the entire journey taken by the customer allows them to experience the actions more closely and perceive what may or may not be relevant according to the perspectives they wish to achieve.
Let's look at the main characteristics and marketing list of senior homes differences between Inbound Marketing and Outbound Marketing:
Inbound Marketing
For a fluctuating audience that does not yet know the real reason for their searches, the objective of Inbound is to provide content and solutions capable of guiding and resolving all doubts, leading them to desire greater proximity, after realizing that they found relevance in the content.
Therefore, the main characteristics are always linked to the desire to engage with the target audience and offer a mix of options for them to choose from regardless of the channel visited.
What Inbound stands for:
interactive and indirect communication, where the customer is involved and called to participate actively and constantly;
engagement with the relevance of the content the customer feels more confident and participative;
focus on content and message transmission;
customer attraction through media and search resources;
the cost is lower and measurement is faster, as the consumer leaves traces when browsing;
punctual interference with monitoring of each proposed action and strategy with the possibility of requesting changes immediately.
Traditional Marketing
Also called Outbound, traditional marketing is isolated and solitary, as its print or digital advertising strategies, radio and TV commercials are static and unchanging.
In it, some characteristics will be more evident:
mass communication with the idea of directly reaching a large number of people without interacting with any of them;
low engagement if the product or service targeted by the advertising is not exactly what the consumer is looking for;
pause in the experience, as the type of strategy interferes with the target audience's perception and experiment;
higher cost and longer measurement due to the difficulty in predicting consumer behavior;
focus on advertising, propaganda and publicity;
the customer is attracted by advertisements, whether in the media, spots, billboards or flyers.
The idea behind Inbound is to give customers greater autonomy and control over their needs, desires and searches. Online access with multiple channels and purchasing options has made traditional marketing limited for consumers without limits.
Advantages of Inbound Marketing
There is no doubt that the new Marketing has greater power of interaction and scope, including over other sectors. All departments are impacted by the actions implemented which, with creativity, can have a very positive effect.
The environment of innovation and constant movement to meet customer needs is a responsibility of the company as a whole, and not just the marketing area, so a significant improvement will be noticeable in other areas as well.
The advantages of Inbound Marketing are diverse and have a friendly tone in constant dialogue with the client. The constant exchange relationship increases the quality of services and the level of participation so that the results are more effective in the medium and long term.