How can businesses remain visible to local internet users?

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How Google's Hummingbird Algorithm Impacted Local Search Google announced the launch of the Hummingbird algorithm back in late September. In fact, it had been running for a month before the relevant information appeared. Search marketers did not notice any significant changes in search results, despite Google's announcement of a significant increase in search quality. SEO Google Dmitry Dementiy Date of publication: 27 Dec 2013 9 minutes 3 064 According to Google Vice President Amit Singhal, Hummingbird has helped Google learn how to properly respond to complex natural queries.


However, Hummingbird has had an ambiguous effect on local search results. israel consumer email list Why hasn’t the revolutionary search algorithm improved local search quality, and h? Experts from the marketing company MOZ noticed a deterioration in the quality of local search a few weeks after the implementation of the Kolibri algorithm. They explained this by the partial refusal of the world's largest search engine from "mixed" search results in favor of "clean" ones.


To understand what we are talking about, a brief historical excursion is necessary. Until the fall of 2010, Google ranked sites for local queries like "lawyer in Kaluga" according to the semantic relevance of the sites to the corresponding key phrases. In October 2010, the world's largest search engine introduced so-called mixed search results. When processing local queries, Google began to take into account factors that are not related to websites.