Mistake 2. Not checking the blogger for cheating

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Bloggers know very well how popular the previous mistake is with advertisers. Therefore, in order to raise the price of advertising and look more attractive, some use dishonest methods, such as cheating.

Boosting is an artificial increase in activity indicators: the number of subscribers, comments, likes and views. This can confuse advertisers, especially if they focus bahrain telegram number database only on quantity and do not check the quality of the audience.

How to avoid: Before placing an ad, check your account for cheating.

Analyze the quality of your followers. If there are many stores, foreign accounts, or strange profiles with numeric nicknames and no avatars, they are most likely bots.
Assess the popularity of your posts. Typically, the number of likes should be 2-4% of the total number of subscribers. If the figure is significantly different, reactions are probably being manipulated.
Use specialized services. Platforms such as "Antibot" or "Botnadzor" help detect cheating, bots and determine the percentage of a live audience.
Mistake 3. Choosing based on the principle “I’ve been subscribed to it for a long time”
Sometimes, especially when starting to work with bloggers, you want to choose those you know well. Perhaps you have familiar influencers with whom you have collaborated before, or you just follow the “good guys”. However, this approach can reduce the effectiveness of the advertising campaign.

In business, metrics are important to help evaluate advertising results and decide whether to continue cooperation. Therefore, it is important to analyze the blogger in the context of a specific product and the interests of the target audience.

How to avoid: When choosing a blogger for advertising, pay attention to several key factors.

Matching the target audience. Make sure that the blogger's subscribers match your target audience in terms of age, interests, and other parameters.
Engagement level. The ratio of comments, likes, and reposts to the number of subscribers indicates how active the audience is. A high level of engagement indicates that the blogger's content is interesting to subscribers.
Number of subscribers. This indicator gives a general idea of ​​the blogger's audience, but remember that a large number of subscribers does not always mean high quality.
Content type. Analyzing a blogger's content allows you to understand how suitable it is for advertising your product or service.
Reviews and comments: Look at the comments under your posts to understand how your audience is responding to your content and ads.
Read also:
Rules for registering bloggers with an audience of 10,000 people: who, when and what to transfer