This approach allows you to determine the reaction of the target audience to a particular advertising text. A quote from the rules for formatting Yandex. Direct advertisements: "The advertisement must consist of: a title (up to 33 characters, including spaces and punctuation marks); the text itself (up to 75 characters, including spaces and punctuation marks); a link to the website (URL of the website page containing the advertising offer) and/or contact information. The title and text of the advertisement must be written without typos in literate Russian. The selected keywords must match the topic of the advertisement." The last rule is very important. Understanding this limitation, it is necessary to build a bridge between X and Y — between the search words entered by a person and the text of our advertisement. Therefore, advertisements are combined into groups that roughly correspond to one problem solved by your product .
Examples of advertisements:
Group of words "psychology". Advertisement (in the format: first line — title, second — advertisement text):
"Psychological assistance to business. Off-site strategic sessions. Team building. Conflict resolution."
". Growth without problems!"
In addition, "play", you can belize whatsapp resource vary "quick links". Here is an example:
Advertisement examples
And here's how you can play it out in our example.
Psychological assistance to business.
Off-site strategic sessions. Team building. Conflict resolution.
Quick links: "Place", "Program", "Price" - this is what will really interest visitors, but you can also use "your" business words as quick links to find out how the target audience will react to them. For example: "Travel", "Self-esteem", "Age crisis".