What is the Twitch Generation?

[asikurrahmanshuvo]

Who hasn't heard "I saw a video on TikTok that talks about this topic," referring to anything you're talking about with someone millennial or especially Gen Z? Or even comments on a hot topic where someone says "I saw this trending on Twitter or Reddit"?

These are just examples of how we are connected to digital all the time, especially among younger generations.

What is it about these platforms that draws the attention of benin consumer mobile number list millennials and Gen Z? What do these generations want? That’s what Twitch, one of the largest streaming platforms in the world, answered in a recent survey, the report Generation Twitch: Leading the Cultural Shift; Advertising in an Emerging World .

Spoiler alert: these are real, authentic experiences. I'll go into more detail about the findings below.

How is Twitch changing the game?
Twitch isn't as mainstream as other platforms like TikTok and Instagram, but it's growing a lot among Millennials and Gen Z and plays an important role, especially among gamers, with its streaming features.

But not only that: we can also see creative content of all kinds there, including music streams and personal videos.

Owned by Amazon, Twitch has 33 million users in the US alone and reached 5.64 billion hours of video watched in the second quarter worldwide, more than double the time spent on YouTube Gaming Live and Facebook Gaming combined, according to Statista .

The Twitch report introduces the “ Twitch Generation ,” made up of an audience that spans Millennials, Generation Z, and even the current one: Generation Alpha . All of these generations are under the influence of digitalized life, where everything they live is based on their values, social behaviors, and how these generations communicate not only on a daily basis, but also on their expectations of brands.

What do these generations expect from brands? An experience like no other. We are increasingly demanding and look for brands that speak to our values ​​and offer products and services that we identify with. For our generations (yes, I am included), it is no longer enough for the product to satisfy a need; we need to know that this brand speaks to our values .