1.9% conversion to email,
58% open rate of letters,
28% conversion rate from email clicks.
In Carrot quest, you can personalize messages using Jinja. This is not only about addressing by name, but also about using user properties to create a unique message for each recipient. In the subject and text of messages, you can use any data that Carrot quest collects.
For the remaining pages, we set up a pop-up with an offer: subscribe to the newsletter and get 7 days of training for free. This pop-up appears 10 seconds after the user has visited the blog, courses, programs and recipes pages.
After subscribing, the user receives a corresponding letter by email:
Pop-up and letter combination
2.2% conversion to email,
58.6% open rate of letters,
40.4% conversion rate from email clicks.
Placing an order
After a user has subscribed to a newsletter or registered with a service, they enter a warm-up funnel. The funnel's goal is to motivate them to pay for a subscription.
Script for a cold audience
For users who came from advertising channels, FitStars marketers set up a chain of 14 trigger messages: emails and pop-ups. The letters contain information about the platform and its capabilities, an offer to download the application, and promotions.
Examples of letters:
Sample letters
In support of letters, a chain of pop-ups was launched. If the user received list of india cell phone number the first two letters from the email newsletter, then he will see the first pop-up when he enters the site. If the user did not unsubscribe from the newsletter and received the next two letters, then after entering the site, he will see the second pop-up, etc.
Examples of pop-ups:
Examples of pop-ups
Chain results for 7 months:
12.4% of users paid for a subscription from assisted conversions.
Script for a warm audience
For users who used promo codes from partners during registration, a different chain of messages was set up.
How the script works
The user registered in the service using a promo code.
In 5 minutes, the user receives an email with free access to the platform for 7 days.
The system then checks whether the user has completed the workout.
If you have done so, then the next check is to see if you have paid for the subscription.
If paid, then communication in this funnel ends. The user gets into another funnel - for those who have already paid for the subscription.
If a user has completed a workout but has not paid for a subscription, then immediately after the workout he will receive a support letter from the team with an offer to choose a tariff.
Results of the pop-up and letter combination for 8 months:
-
- Posts: 376
- Joined: Sun Dec 22, 2024 3:53 am