How can you get them back? You will need to remove all this low-quality content from your site and wait a few months until Google understands that your domain has changed its tactics – this is another feature of the Google Helpful Content Update: it will run analyses continuously in real time from now on to determine the quality of the content, not just at the launch of the update.
Now let's move on to the tactical part. I have some tips to help you improve the quality of your content, always keeping the user as a priority.
Back to the "base"
Every marketing strategy needs a deep analysis of its target audience. That is something that will never change. Researching your personas is a common task in our workflow.
Updating useful content is very helpful if we double check our buyer persona .
So, if you haven't already, review your empathy map and try to understand if your content really matches your buyer persona's needs right now.
Avoid relying too much on AI
Generating content with AI is a new practice to publish a albania consumer mobile number list large volume of pieces in less time. However, you need to re-evaluate whether an AI can write the content for you . If they are really useful in optimizing your content, human editing is key to making a difference.
When creating content, rely on other tools, such as current data, your competitors, or social listening. You can also use tools, such as Answer The Public or SERP features that show common queries and needs on any topic.
Add the value that only you could add
As I said before, Google is prioritizing content that is clearly written firsthand and conveys a deep understanding of the creator.
Not just Google. Your readers prioritize this, too. Here’s the mindset: when people visit your site or blog, they want to know what you (or your brand) have to say about a given topic.
There is too much information about the same topic online. How will your website stand out from the rest?
How to create strategies for your content from now on?
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