Benefits of a subscription program

[asikurrahmanshuvo]

Well, of course, there is a sales plan behind subscription programs. And to better understand their benefits, I'll take a look at what's behind Disney's membership strategy. Join me as we look at why companies like Amazon and Disney offer promotions to their most loyal customers!

The question here is: what would Disney gain from this? After all, the company has the world’s most beloved movies, became the leader in streaming this year, and has the most visited park in the world. Doesn’t “buying the loyalty of the faithful” seem counterproductive?

Well, here are some of the direct benefits of subscription programs:

Building customer loyalty
Increase your loyal customer base
Generate greater cash flow
Collect more data about your consumption habits
Let's look at these benefits through an example using a person. Meet Rockert!

Rockert is a Disney+ subscriber and a Marvel collector. As soon as this person russia consumer mobile number list discovers and subscribes to “Disney Prime,” he notices cheaper toys and other promotions like tickets, resorts, etc. Now, instead of buying one toy a month, he buys two and a third as a gift, including t-shirts for the kids, while also planning a trip to Orlando.

You understand, right?

In addition to forgetting about other streaming services or other superhero franchises, he consumes more Disney, and his friends and acquaintances realize the benefits of the subscription.

There’s another golden advantage behind this, too: because Rockert opted in and gave Disney a wealth of data insights as he interacts with content and offers, the Mickey Mouse company starts getting smart. It starts to understand, for example, that Rockert has kids. And, with that, it can offer Iron Man school supplies in its ads.