Voice assistants are becoming more and more

tanjilaakter0011 · Post by **tanjilaakter0011** » Sun Dec 22, 2024 4:32 am

While featured snippets and knowledge graphs are still evolving in their growth, they can still drive traffic and strengthen any brand. If Enge’s prediction about BERT being a enabler of other search features is true, we could see some very interesting growth in 2020.

[via searchengineland.com ]

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Last updated: 12 December 19
Reading time 4 minutes
Photo by Antonio Papini
Written by Antonio Papini
voice search

The world of voice search is still in its infancy, yet these new devices (read: digital and voice assistants) and the use of search engines, according to comScore, are expected to represent up to 50% of the global online search market in the next year.

This is a major change in consumer behavior that will revolutionize the way people search the Internet in a few years.

present in our homes and more and more users are using them to search from their mobile devices.

But what is brand play in voice search? How developed is the opportunity and what specific strategies should brands apply to benefit from this trend? Let's take a look at the current state of things and, more importantly, where the market is heading in the coming years.