CMO , are you wondering about digital advertising investment strategies for 2023 and 2024? Digital CMO’s latest study on these trends has the answer!
53% of marketing and communications managers in large and medium-sized companies say they want to pay more attention to their digital investments. More information in this article.
Companies need more digital tools
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According to the study, carried out in collaboration with We are Com and Plug and Play GE Communication, the marketing and communications departments of medium and large companies are clear: they are paying more attention to their digital investments .
What are the reasons? To name just the main ones: growing italy whatsapp data needs for an omnichannel customer journey, more and more data to manage and process, and a customer experience that requires more and more attention. In short: more business needs = more tools = a bigger bill! That's why marketing managers need to be vigilant in order to make the right decisions .
A trend confirmed for 2024
There is no reason to expect a pause in investment, nor to question it.
But can we afford to be selective in an ecosystem dominated by GAFA? What impact will this have on social media strategies, using the right tools? And on the company's overall strategy? Find out in Digital CMO's article, which shares the results of the study.
Article translated from French
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