Choosing the right time to send your B2B email campaign is crucial. To find out which time slots are most effective for your industry and business, experiment with different sending times.
A rule of thumb: the longer an email sits in an inbox, the less likely it is to be opened. Therefore, the best time to send B2B emails is in real time , when your customers are checking their inboxes:
preferably in the morning, at 8 o'clock;
and in the early afternoon, preferably at 2 pm.
4. Analyze email campaign statistics
You can gain valuable insights into the effectiveness of your email iceland whatsapp data marketing by analyzing the performance metrics of your email campaigns: opens, clicks, bounces, unsubscribes, etc.
A low or high deliverability rate gives you an idea of the quality of your email base. The open rate gives you an idea of the relevance of your B2B email subject lines. The click-through rate and response rate are indicators of the quality and personalization of your campaign content.
What marketing tools can you use to optimize your campaigns and improve your statistics?
In the B2B email marketing market, there are few solutions that allow you to manage all marketing automation criteria quickly and easily. However, a player like Nomination is part of a new range of ready-to-use tools that make it easier to generate leads and convert prospects into customers.
More than just a marketing automation solution, Nomination goes beyond that and helps marketing managers improve the overall performance of their actions and adopt best practices.
As the name suggests, marketing automation allows marketing actions to be automated according to predefined behaviors. In the context of email campaigns, it is an essential tool for segmentation and creating content and scenarios adapted to the needs of the target audience.
Here are the main criteria to consider when choosing the right tool to manage B2B email campaigns on autopilot:
Delivery capacity
Whether you’re a small organization or a large account, having an up-to-date and reliable database of decision makers is the key to ensuring that your business emails are delivered successfully. This type of solution, when integrated with marketing automation, can provide you with a delivery rate of up to 97%. And if you want to keep your email archives on top of their game, you need to be able to stay up-to-date with the latest engagements from decision makers in real time.
The Power of Smart Data
A sales and marketing intelligence solution provides easy access to biographical data, allowing you to target your campaigns using a wide range of criteria: job title, career, workforce, etc. This ensures the right message, to the right contact, at the right time and therefore an optimal conversion rate.
Sales Management
A tool like Nomination and other leading B2B email marketing companies have developed a range of services to meet the most specific needs: lead generation and new customer acquisition, customer loyalty, corporate communications, recruitment, etc.