For example, we can see that this guresults for a variety of relevant terms:
organic search position data from SEMrush
These may not be keywords with sky-high search volumes, but they are perfectly tailored and aligned with Pipedrive’s target audience. You can do similar domain research here .
Another great example is NerdWallet's guide to tax brackets and income tax rates:
nerdwallet income tax
This piece is on the edge of what is considered long-form content (just over 2,000 words) but it shows us the importance of getting the length right and not just focusing on word count.
When we take a look at the page statistics, you can see that it gets 265,000 organic hits every month.
Organic research data
Long-form content (with a specific emphasis on evergreen ) often forms the backbone of your SEO strategy. When you stack successful pieces on top of each other, the result can be highly impactful and generate a steady stream of traffic and leads.