The beginning of the year is a great time to create new habits and set goals. Exercising, eating better, and reading more books are often among the most common promises. With that in mind, we have listed 12 Marketing books to read in 2024. One each month, one each week, or in a personalized sequence. The important thing is to stay up to date with what the market has to offer to keep you up to date.
Reading is a multifaceted activity that contributes to personal, intellectual and social development, playing a crucial role in several areas of life. Check out our recommendations to start boosting your professional development.
1- Demarketize yourself: The new Marketing doesn’t look like Marketing
To bring a new perspective to the world of Marketing, João Branco shares in Desmarketize-se all the experience he has acquired in over twenty-five years of career in various brands and markets. Here, João brings an extra boost to those who have sales goals and no longer know how to attract consumers in a world that is changing so much.
2- This is Marketing: to be seen you need to learn to see
Seth Godin offers a look at the core of his marketing wisdom finland whatsapp data in an accessible, timeless package. At the heart of his approach is a big idea: great marketers don’t use customers to solve their company’s problems. They use marketing to solve other people’s problems. This book aims to change the questions you ask, the things you notice, and most importantly, the work you can do. It will help every marketer improve things by making things better.
3- The 1-Page Marketing Plan: Win Customers, Make Money, and Make a Difference
If your goal in starting a business is not to make money, you are either lying or what you do is just a hobby. But of course, there is a long and challenging path between having a business and having a truly profitable business. From expertise to managing all the aspects necessary for your product or service, there are countless skills that need to be mastered for the seed to germinate (and bear fruit).
In The One-Page Marketing Plan, Allan Dib, an entrepreneur and expert in the field, not only offers a simple and quick marketing plan template (which is literally just one page long), but also teaches how to design it in a way that stimulates an immediate response from potential customers. With clear language and designed to optimize the implementation and response time for each of the topics, this book is the “user manual” for the successful entrepreneur.
4- Leading the Future: Vision, Strategy and Skills
Leading the Future was written by Martha Gabriel with the understanding that the greatest professional challenge today, for both individuals and businesses, is to maintain relevance in a market of accelerated transformations and constant evolution. Therefore, this book is an indispensable tool for professionals and leaders who seek to be constantly prepared, in a future-ready state in their careers and organizations.
Futurism, trends, innovation, agility, critical thinking, strategic ambidexterity were the structured backbone to guide the reader in developing the skills necessary to see and analyze futures, outline innovative and agile strategies, with vision and insights to be able to not only face the uncertain and complex future, but also, and mainly, prosper with it.
5- Essential Product Marketing: Positioning Fundamentals
In this book, which is one of the most gifted on Amazon, Bruno Coutinho and Fernanda Sujto offer a consultative guide that covers everything from elementary and essential aspects of Product Marketing, to market intelligence, competitive analysis, positioning, communication and branding – in other words, all the groundwork to prepare your product for the market.