A production agency understands the use of different formats of the same content and how it can be spread out over the internet. To maximise coverage, the agency can embed it into blogs and websites too.
An agency will also make use of teasers to entice your audience to watch more or even click through to your website. Think of the five-second pre-roll ads you see on YouTube. A production agency can create this for you to get your message across in those brief seconds.
You may think that clip length is not important, but bahrain whatsapp number database with many consumers having ever-shorter attention spans, it truly is. Depending on the objective of your content, an agency can tailor the perfect length to hold your audience’s attention for the maximum amount of time possible.
Clips that are centred on brand awareness are best edited to lengths of 15 seconds to two minutes. Getting your brand message across needs to be expertly done and in a succinct way to get the best results.
If the content is educational, it can be longer – from five minutes to two hours. When a consumer knows that they are learning something, you immediately hold their attention for longer. However, it still needs to be engaging, with many visual aids and explanations. Just because something is educational, doesn’t mean it should be boring.