Cons If you don't have a properly segmented

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There are several aspects that you should take into consideration before making a decision: Pros It gives you the opportunity to build relationships with potential customers thanks to good segmentation of your audience. You have the ability to personalize emails, which helps increase your email open rates. With direct marketing, you can set realistic goals. Plus, you can improve sales on a tight budget. You can also improve your results by combining digital direct marketing and your loyalty program. This way, you can get loyal customers for your brand. You can estimate the effectiveness of your campaigns through metrics that allow you to optimize your mailings. These reports will show you the percentages of email opening rates , clicked links and conversions. email list, you will get negative results because you won't be responding to the needs of the right users.


This, in turn, will cause you to waste effort office 365 email list and money. If you send an email that is not tailored to the subscriber's needs, they will simply ignore it and, in the worst case, send it to the spam folder. Techniques to boost direct email marketing Now that you know direct marketing in detail, you have a clearer idea of ​​how you can implement it to enhance your email marketing strategy. But it is also essential that you know some of the practices you can apply to achieve this: 1.- Set your goals Define objectives Every strategy begins by establishing a structure on how it will be carried out and what you want to achieve with it. For this reason, it is important that before you start sending emails to your subscriber list, you define your objectives. You must be clear about what you want to achieve with your direct marketing strategies, for example, gaining clients.